Adopt positive messaging, but don't be afraid to play devils advocate

Findings from our public engagement on climate change to date recommends that we should:

• Make changes for the future seem immediate. Concern for future generations is even higher than concern for the present. Drawing a line between current individual behaviour and future collective outcome may influence parents and grandparents where other messages fail.

• Adopt positive messaging that emphasises individual control and positive outcomes for the individual rather than shaming any negative behaviours.

• Consider sometimes acting as the devil’s advocate to prompt individuals to consider points in favour of change, instead of resisting change messages.

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Do you agree with our findings above? is there anything else you would want to add to the list? Share and comment below

by Charlotte_CEC on January 11, 2021 at 01:58PM

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