Adopt positive messaging, but don't be afraid to play devils advocate
Findings from our public engagement on climate change to date recommends that we should:
• Make changes for the future seem immediate. Concern for future generations is even higher than concern for the present. Drawing a line between current individual behaviour and future collective outcome may influence parents and grandparents where other messages fail.
• Adopt positive messaging that emphasises individual control and positive outcomes for the individual rather than shaming any negative behaviours.
• Consider sometimes acting as the devil’s advocate to prompt individuals to consider points in favour of change, instead of resisting change messages.
Why the contribution is important
Do you agree with our findings above? is there anything else you would want to add to the list? Share and comment below
by Charlotte_CEC on January 11, 2021 at 01:58PM