Link benefits of change to understandable goals
Findings from our engagement and research to date on behaviour change and climate change show that:
• Edinburgh residents are overall, but not universally, well-informed of responsible personal behaviours and actions. Communication and engagement still needs to educate as well as persuade.
• Packaging sustainable actions at points where people are already making active choices, rather than following their normal routine make it easier for people to change their habits. Examples of this in the market already include offering green energy tariffs during provider switching and carbon offsetting offered when purchasing travel tickets.
• Wherever possible, communication should focus on personally observable factors and things with direct impact on the individual – such as cost to them or impact on their health and wellbeing. Carbon impacts are not comprehensible and do not inform decisions
Why the contribution is important
Do you agree with what we have found from our public engagement so far? Is there something missing from our findings? Share and comment below
by Charlotte_CEC on January 11, 2021 at 01:56PM